In order to move into the 21st century, Museums are being encouraged to broaden their horizons and get into social media. The big question is, Why should museums join internet sites like Facebook, Instagram and Twitter?
Social Media makes an institution available to a wider audience over a larger geographic area. Museums are easier to access from home and by a touch of a button, which increases traffic to our sites. According to Forbes Magazine, each post made on a social media network creates an opening for conversation.
When a museum builds a following, they have instant access and interaction with new, recent, and old visitors. In a nut shell, it is a quick and effective manner of outboard marketing that is popular with younger generations and larger networks; it also helps visitors create a sense of belonging because museums are able to establish visitor relations on a consistent basis.
You can visit our social media sites: Instagram, Facebook, or Twitter; they're just a click away.
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